In an increased effort to offset the the slow economy and fashion sales, H&M plans to launch home textile products. The retailer has been seeing a decrease in sales in all of its stores since August 2008. The plan to launch home textiles was planned for fall of 2007, but was postponed. Now they are hoping that by adding this new product line they will be able to balance the slow economy. These products have already reached consumers in Scandinavia, Germany, Finland, Austria, and the Netherlands. Finlay reaching the U.S., H&M has chosen not to highlight their launch with their regular festivities. The company feels that in launching a new product in a low economy is risky, and they would like to slowly test the product sales in hopes that it will grow over time.I absolutely love H&M's clothing. I'm sure their home textile products will be just as great. I do believe that with the economy being as bad as it is, most people will not be interested in high priced towels, pillows, and curtains. Linens and Things went out of business because their product sales were doing bad. Why then, would that same consumer market want to spend their money on the same products at a high-end apparel store? I'm sure about their products, but their timing is off.
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