All companies have seen the effects of the current economy crisis. Nordstom who planned to open five full-line stores and to Rack discount stores has had a change of plan. Instead, they will be opening 13 stores, 10 of which will be Rack discount stores. Over the year, they have found that the major losses to the company have come from their full-line Nordstom stores. They hope that this will not only please their core consumer group, but also those consumers who can no longer afford to shop at Nordstom. “We are still focused on the same loyal Nordstrom core customer, but many have different needs than they did last year. They are shopping less and are making more deliberate purchases,” said President Blake Nordstrom.The situation with the economy has affected everyone, Nordstrom's new discount stores will not have much of an impact on me. I have never shopped at Nordstrom, and I never even knew that they had discount stores. It is great that they have found a way to rebound after the economic crisis hit. My hope is that it will not only help their company, but also consumers as a whole.
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