Wal-Mart and Macy's - Leading the Way for Retailing Strategies

As the global recession continues on, retailers like Wal-Mart and Macy's have found ways to appeal to the more price conscious consumer of today. Consumers are now looking for better deals instead of better brands. Companies like Wal-Mart and Macy's have noticed the trend and are now choosing to sell more of their store brands. Wal-Mart's Great Value brand has, over time, become the most profitable for the company. Macy's is pushing it's My Macy's initiative nationwide in order to tailor it's merchandise to specific market segments.

Many other companies such as Best Buy and Kohl's are also choosing to offer more private label products in order to keep up with their "new" consumers. These retailers are also expected to downsize their packaging, store size, and growth expectations in order to rebound from the nation's falling economic conditions. Some companies have also adopted the sales tactic of selling only a small amount of brand name goods as a way to increase exclusivity. This way they would be able to sell these products full price.

I understand why these companies are choosing to produce more private label brands. If that is what consumers are buying, then it makes sense to sell more. I am more of a brand name girl, so the idea of the stores selling these brands full price has a negative affect on me. I feel as if the companies are forcing consumers to buy their private label products. This will most likely slow down the number of sales that stores are having, which is not good for consumers like me.

Article found at: (http://online.wsj.com/article/BT-CO-20090323-705244.html?mod=dist_smartbrief )

Aeropostale Targeting Tween Market

It is amazing to think that in the mist of all the economic grief dispersing throughout the country, it is Aeropostale that that has risen above it. The company had a net income that rose 5% at a time when most companies were reporting losses. Their next venture is to target the tween market. The company plans to spend $55 million dollars opening 50 new stores in the next fiscal year. Ten stores will be P.S. by Aeropostale (tween stores) and the rest will be full Aeropostale stores. It is difficult to say if this venture will be a success. Many tween targeting businesses have suffered throughout the economic crisis. Although many businesses in this market are having trouble, other retailers such as Abercrombie & Fitch and American Eagle are also experimenting with the tween market segment.

I think that Aeropostle opening tween stores will be a good idea overall. There are a lot of children around that age who would love to wear Aeropostale clothing if they could only fit into them. It is also good that they decided to open up a different store so that it will not interfere with the full-line Aeropostale store image. I believe that this is a great idea, but I have to caution that, with the economy being the way it is, the timing may be a little off.

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H&M Launches Home Textiles

In an increased effort to offset the the slow economy and fashion sales, H&M plans to launch home textile products. The retailer has been seeing a decrease in sales in all of its stores since August 2008. The plan to launch home textiles was planned for fall of 2007, but was postponed. Now they are hoping that by adding this new product line they will be able to balance the slow economy. These products have already reached consumers in Scandinavia, Germany, Finland, Austria, and the Netherlands. Finlay reaching the U.S., H&M has chosen not to highlight their launch with their regular festivities. The company feels that in launching a new product in a low economy is risky, and they would like to slowly test the product sales in hopes that it will grow over time.

I absolutely love H&M's clothing. I'm sure their home textile products will be just as great. I do believe that with the economy being as bad as it is, most people will not be interested in high priced towels, pillows, and curtains. Linens and Things went out of business because their product sales were doing bad. Why then, would that same consumer market want to spend their money on the same products at a high-end apparel store? I'm sure about their products, but their timing is off.

(Info and Picture from: http://online.wsj.com/article/SB123594595077704461.html)