It is amazing to think that in the mist of all the economic grief dispersing throughout the country, it is Aeropostale that that has risen above it. The company had a net income that rose 5% at a time when most companies were reporting losses. Their next venture is to target the tween market. The company plans to spend $55 million dollars opening 50 new stores in the next fiscal year. Ten stores will be P.S. by Aeropostale (tween stores) and the rest will be full Aeropostale stores. It is difficult to say if this venture will be a success. Many tween targeting businesses have suffered throughout the economic crisis. Although many businesses in this market are having trouble, other retailers such as Abercrombie & Fitch and American Eagle are also experimenting with the tween market segment.I think that Aeropostle opening tween stores will be a good idea overall. There are a lot of children around that age who would love to wear Aeropostale clothing if they could only fit into them. It is also good that they decided to open up a different store so that it will not interfere with the full-line Aeropostale store image. I believe that this is a great idea, but I have to caution that, with the economy being the way it is, the timing may be a little off.
Article and Picture found at: http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=102222
No comments:
Post a Comment